Creative Overview ................................... You need more than just a website -- you need a compelling experience. Transactions and users are lost at websites every day because of confusing interfaces, poor design, or simply because sites don't engage the users. Your customers want usability, but they also need an online experience that keeps them coming back. What the Creative discipline does is special. It's an integrated and multidisciplinary approach to design consulting. Moving with purpose, knowledge and research, we take four approaches to experience design: Visual design: interface layout and identity design. Information design: site architecture, infographics, and structured thinking about site navigation and flow. Sensorial design: Using sound and motion for a purpose. Multimedia, Flash and other media. Persuasive techology The end result? Measurable improvement of your conversion rates and costs per customer. And an online experience that you can be proud of.